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Direct Response

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Acquisition Packages

• Over sized out window test. Tied control. Allows for more personalized approach for individual branches, along with the offer moving front and center.

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• Oversized post card test. Tied with control, but more expensive to mail.

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• Turned letter into a brochure piece without increasing the cost of the package.

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• Multi Channel Weather Aware

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• Small Business Saturday Promo

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• Unwrap Holiday Promo

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• Taxtime Voucher #10

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